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SOUNDFLAMES

SOUNDFLAMES

This is a fortnight educative music awards event series, aimed at exposing students to global music performance practices, and at the same time bridging the knowledge gap between the industry and academia.

Ghana has a rich and enviable culture when it comes to music. The sound of her traditional instruments and the great music and musicians produced in the past projected her (Ghana) so well on the world music map. A retrospective view of Ghana’s popular music scene from the late 1960s to early 1980s shows how the era of Students’ Pop-Chain produced some of Ghana’s prominent musicians such as Kiki Gyan, Bessa Simon, Shasha Marley, Ben Brako, Rocky Dawuni among others who projected Ghana so well on the world music map. The contributions of these musicians towards Ghana’s music industry and the nation as a whole, points to the need for every country to preserve its cultural heritage, and also honour its heroes which in this case Ghanaian popular music.

A survey of Ghana’s popular music scene from the late 1980 to present reveals a knowledge gap between academia and the music industry. More often than not, the knowledge student-musicians gain from the academic circles is quite inapplicable to solving industry needs and challenges. This is probably because academia is more concerned with theories and history of western art music than popular music and music business, which are the drive of the music industry. This knowledge gap, which is due to lack of collaborations between professionals and student-musicians, industry executives, arts programmers, scholars and the general public, have affected the packaging of Ghana’s popular music for a wider international appeal and global consumption. It is in view of this, that the Department of Music, University of Education, Winneba Bigshots partnership with Bigshots Music has introduced a fortnight music show to respectively commemorate Ghana’s 60th independence and UEW’s 25th anniversary celebrations dubbed: SOUNDFLAMES as an initiative geared towards honouring musicians who have contributed immensely to the development of popular music in Ghana, while at the same time connecting professionals, student-musicians, industry executives, art programmers, scholars and the general public to devise pragmatic ways of repackaging and promoting Ghanaian popular music for a wider international appeal and global consumption.

Goals & Objectives

To expose student-musicians and upcoming musicians to world class musical practices, industry challenges and opportunities

To establish partnerships between professional and student-musicians, industry executives, arts programmers, scholars and the general public

To honour popular musicians who have contributed immensely to the development of popular music in Ghana

Programme Description

This is a fortnight event of education, awards and performance on Thursdays. At every event, the Music Department will nominate one Ghanaian popular musician for honour. As part of the honour, students will have the opportunity to interact with the musician in a segment dubbed: Legends-Students Interaction, where the honouree musician shares his/her professional experiences with students and staff of the university from 12.30 pm to 1.30 pm. Climax of the event is a performance and presentation of awards to the musician in recognition of his/her contributions to the development of popular music in Ghana, from 7.00 pm to 9.00. The focus of this event is Ghanaian popular music and musicians (such as Highlife, Burger Highlife, Hiplife, Afrobeat, Afro-pop, Reggae, Gospel, Dance Hall and Neo-traditional Music). The target audience is primarily the university community, however, the entire Winneba Township and its environs would not be left out.

About Kwabena Daa-Hene

|PUBLICIST | BLOGGER | PROMOTER| SOCIAL MEDIA MARKETER | EVENTS ORGANIZER |FOR BOOKINGS|☎+233269671634|kwabenadaahene@iredentertainment.com

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